Sources ingested
FrameworksNotion, slide decks, workshop docs
Client questionsIntake forms, email threads
Sales callsTranscripts, objection notes
TestimonialsWritten, video transcript excerpts
Old postsLinkedIn, newsletter archive
Structured wiki
FrameworksCore concepts, named, tagged by offer
Buyer languageReal phrases, categorized by theme
ObjectionsVerbatim and context from calls
Results languageOutcomes clients described themselves
Post archiveAngles used, engagement notes
Skill output
Echo: Offer Angle Finder
Angle pack: signature offer (sample)Theme: "I thought it was an execution problem." Buyer phrase (sample): "I kept hiring people hoping it would fix it, but the problem was I had no documented process." Source: sales call, April.